You could be the face of

World nutella day

We want YOU to be our Chief Nutella Ambassador

You could become a social media sensation, bring together millions of fans around the world, and take the trip of a lifetime to NYC! Spread the word with #NutellaAmbContest

You could become a social media sensation, bring together millions of fans around the world, and take the trip of a lifetime to NYC! Spread the word with #NutellaAmbContest

Get Started

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING.  Open only to legal residents of the 50 U.S. and D.C. who are at least 18 years of age with a valid email account as of the date of entry.  Void where prohibited.  Submission Period begins at 12:00:00 AM EDT on 9/21/2015 and ends at 11:59:59 PM EDT on 10/11/2015.  For complete details, including entry and prizing details, see Official Rules available at www.NutellaDay.com. Sponsor: Ferrero U.S.A., Inc., 600 Cottontail Lane, Somerset, NJ 08873.

We’re looking for someone to fire up our fans

World Nutella Day needs a Chief Nutella Ambassador—someone to star in videos, connect our passionate fans on social media, and lead the global celebration. Five finalists will campaign for the honor, but only one will win. Could it be you?

how do I enter?

in a 60-second or shorter video

tell us how you'd lead World Nutella Day

Enter before October 11

Every leader has their own distinct personality. Below, pick a personality that shows how you’d excite and unite our fans.
Then make a video inspired by that personality. (The personality you pick won't play a role in judging or scoring).

Friend

A BFF through and through, you believe happiness is always best when it’s shared. You’d bring fans together with your kindness and generosity.

Artist

You see beauty in everything and channel it into creative, jaw-dropping masterpieces. You’d inspire fans everywhere to really express themselves.

Adventurer

You live life off the beaten path. Nothing’s too daring or inventive for you. Your leadership would get Nutella fans excited to explore uncharted territories.

Gourmet

With exquisite taste, you appreciate the finer things in life. You’d inspire Nutella fans to get fancy and trade the “ordinary” for the “culinary.” Magnifique!

Purist

You like to keep things simple. Why complicate something that’s already perfect? You’d help fans appreciate Nutella for what it is: a comforting constant in an ever-changing world.

important stuff for your video

  • must be in English
  • must be 60 seconds or shorter
  • can’t be bigger than 20 MB
  • must be an original creation
  • you must appear in the video for at least 3 seconds
  • you must be the only person in your video

Additional Video Submission Guidelines
and Requirements apply.

See Official Rules for details

what we’re looking for in a Chief Nutella Ambassador

Creativity
Optimism
Originality
Passion
Enthusiasm
Communication Skills

Need inspiration? watch example entries!

To help get your creative juices flowing, some well-known Nutella fans from the Internet created some example videos (these are not actual contest entries). Remember, your video doesn’t need to look like a Hollywood production—seriously, use your phone!

enter now

Please begin by entering your date of birth.

which personality shows how you’d lead World Nutella Day?

Your video must be inspired by this personality, but it won’t be part of the judging and won’t affect your score.

We need a little more info
Please fill in the red fields below.

upload your video

Videos must be 60 seconds or shorter and smaller than 20 MB. We can’t wait to see what you’ve made!

Additional Video Submission Guidelines and Requirements apply.  See Official Rules for details.

drag your video here

Or Browse

provide your information

I have read and agree to the Official Rules

I understand that my information will be used as described in the Official Rules and Sponsor's Privacy Policy.

fan video submissions

check out what your fellow fans have been doing!

grand prize WINNER

the honor of being

Chief Nutella Ambassador

the face of fans on social media for World Nutella Day!

A 7-day/6-night trip to New York City (January 3-9, 2016) for you and a guest

  • • Help us create fun content and star in videos for World Nutella Day
  • • Enjoy once-in-a-lifetime NYC experiences

See Official Rules for additional information, including prize details

A one-year supply of Nutella 
Awarded in the form of 5 cases of twelve (12) 13 oz. jars

4 RUNNERS-UP

Each runner-up will receive a one-year supply of Nutella
Awarded in the form of 5 cases of twelve (12) 13 oz. jars

Nutella

contest timeline

Here’s what will happen once all of the submissions are received.

October

 

November

 

January

Top 5

We’ll pick five finalists

After reviewing the entries, we’ll announce our top five finalists on this site.

Speaker Image

Finalists will campaign on social media

Our top five finalists will promote themselves and World Nutella Day on social media. Fans all over the world will vote to help us choose a winner.

Badge

The Chief Nutella Ambassador will be revealed!

He or she will lead the World Nutella Day celebration on February 5.

fans will celebrate world nutella day on february 5!

World Nutella Day World Nutella Day

About

World Nutella Day

Started by fans like you!

Have you ever loved something so much you thought it deserved a holiday? An American blogger named Sara Rosso did. That’s why she founded World Nutella Day on February 5, 2007.

And Nutella fans loved it! They came together to celebrate their passion for Nutella on social media through photos, recipes, poems, and messages. From Italy to Australia to the Americas, World Nutella Day has since become a global phenomenon with people sharing and spreading the wonder of Nutella at home, work, and school; in their communities off- and online; with family, friends, and fellow fans everywhere.

In 2015, Sara transferred World Nutella Day to Ferrero (the makers of Nutella) to help it live on and grow for years to come. So for 2016, we searched for a new Chief Nutella Ambassador—someone with Sara’s delicious devotion—to help us lead the fans for this upcoming World Nutella Day.

frequently asked questions

  • + general questions
    • What will the Chief Nutella Ambassador actually do?

      He or she will come to New York city and spend the week of January 3-9, 2016 helping us to create social media content and star in videos that will be used on Nutella social channels, in the days leading up to and on World Nutella Day. In addition, we have planned a unique set of activities for the Chief Nutella Ambassador and his or his guest to enjoy New York City, that certainly won’t disappoint.

      Where can I view the Official Rules?

      Right here.

  • + entering the contest
    • Who can enter the contest?

      Individuals who are legal residents of the 50 United States and the District of Columbia who are at least 18 years of age with a valid email account as of the date of entry may enter the Contest. For additional details on entering the Contest, please see the Official Rules.

      I live outside the United States. Can I enter the contest?

      No. Entries for the Chief Nutella Ambassador Contest may only be submitted by individuals who are legal residents of the 50 United States and D.C. who are at least 18 years of age with a valid email account as of the date of entry. However, fans of Nutella around the world may be eligible to vote for their favorite finalists. We see the Chief Nutella Ambassador as a leader of Nutella fans all around the world. See Official Rules for details on eligibility for the voting phase of the contest.

      When’s the last day to submit my video?

      The video is part of the entire entry that must be submitted in order for someone to be eligible to win the role of Chief Nutella Ambassador. Entries can be submitted during the Submission Period between 12:00:00 AM EDT on September 21, 2020 and 11:59:59 pm EDT on October 11, 2020.

      Do videos have to look professional?

      Absolutely not. Use your phone, tablet, computer – whatever’s easiest for you! We’re not looking for Hollywood quality film, just the best person to be our Chief Nutella Ambassador.

      I already made a video about Nutella that is posted on a social media site. Can I use it for this Contest?

      No (but thanks for making it!). For this Contest, your video must be new and original and cannot have been previously used or publicly posted. Please see the Official Rules for the Video Submission Guidelines and Requirements.

  •  

    Do certain Nutella ‘personalities’ have a better chance of winning than others?

    Nope. The Nutella personality that we ask you to select at the start of the entry submission process is not something that will be part of the judging and will not affect scoring at any stage of the judging process. The personality that you select should be what you believe best describes how you would lead World Nutella Day and serves as an inspiration for the video part of your entry.

    What if none of the five personalities reflect how I’d lead World Nutella Day? Can I make up a new one or combine some?

    Entrants to the Contest are required to select one of the five Nutella personalities provided in order to proceed with his or her entry. If you feel that more than one or none of the personalities feels right, select the one that feels the closest or which you believe will inspire a good video. The personalities are a way to guide each contestant in the development of his or her video; however, they are not something that will be part of the judging and will not affect scoring at any stage of the judging process.

    Do I have to appear in the video I am submitting with my entry?

    Yes, for at least 3 seconds.

    Do I need to show Nutella product in the video I am submitting with my entry?

    No, it is not required. However, if you decide to show Nutella in your video, you must show it being used in a respectful and non-indulgent manner and otherwise use it in a way that complies with all of the Video Submission Guidelines & Requirements in the Official Rules.

    Can I use a song in the video I am submitting with my entry?

    No. You are not permitted to use any music in your video even if you own all rights to the music and lyrics. Please see the Video Submission Guidelines & Requirements in the Official Rules.

    Can I have my friends or family members in the video I am submitting with my entry?

    No. We love hanging out with our favorite people too, but you must be the only person in your video. Please see the Video Submission Guidelines & Requirements in the Official Rules.

    Will I get a t-shirt if I submit a video?

    Entrants who are eligible to enter the Contest and who submit a video that adheres to the Video Submission Guidelines & Requirements in the Official Rules, will receive a t-shirt approximately 4-6 weeks after the entry verification process, provided supplies of the t-shirt still remain available. Please see Official Rules for additional details.

    •  

      Why can’t I find my video in the Fan Video Submissions gallery?

      There may be a few reasons why you are unable to find your video in the gallery. After entries are submitted, all video parts of the entry are moderated to ensure that the video is in adherence of the Video Submission Guidelines & Requirements. If your entry was submitted during a time period when we received a large number of entries, the higher-than-expected volume can make the turnaround time for the moderation longer than anticipated. We also have the right to exclude videos from the gallery for any reason, as set out in the Official Rules; however, if you were eligible to enter the Contest and your video complies with the Video Submission Guidelines & Requirements, we will use our reasonable efforts to include your video in the gallery. Please see the Video Submission Guidelines & Requirements in the Official Rules.

      Why can't I upload my video?

      First, check to see if your file size is too big. Videos need to be 20 MB or smaller. Also check to see what type of file you are trying to upload. The video needs to be in one of the following file formats: .MOV, MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP or WebM.

      Can I submit more than one video?

      Only one entry can be submitted per person/email address.

      What are the video requirements?

      Please see the Video Submission Guidelines and Requirements in the Official Rules.

  • + selecting finalists, the
    campaign and the grand prize winner
    • How will I know if I’m a finalist?

      Finalists will be notified on or about October 27, 2020 by email at the email address provided at the time of entry that they have been selected as a potential Finalist. Potential Finalists will not be declared a Finalist until eligibility verification, Background Check and Documentation (all as defined and discussed in the Official Rules) has been cleared and completed, respectively. Finalists will be announced to the public on the Nutelladay.com website on November 16, 2020 at or before 9:00:00 am EST. See Official Rules for additional details.

  •  

    If I am selected as a Finalist, what will I have to do?

    During the period between November 16, 2020 and November 29, 2020, each Finalist will conduct a campaign through his or her own social media accounts on Facebook, Twitter and Instagram to show Nutella fans all over the world why he or she would be the best person to lead World Nutella Day on their behalf. Each Finalist will be given a toolkit of various items, such as Nutella products, Nutella t-shirts, buttons, etc., as well as digital graphics that can be used in social content, all for the purpose of getting Nutella fans to vote for him or her to be the choice for Chief Nutella Ambassador. All campaigning and campaign content will be subject to the Official Rules and the Documentation that each Finalist will be required to sign prior to being named an official Finalist.

    I live outside of the United States and want to participate in the program. How do I vote for the Chief Nutella Ambassador?

    On November 16, 2020, the Finalists will be announced to the public on the Nutelladay.com website. During the period between November 16, 2020 and November 29, 2020, each Finalist will conduct a campaign through his or her own social media accounts on Facebook, Twitter and Instagram to show Nutella fans all over the world why he or she would be the best person to lead World Nutella Day on their behalf. In addition, there will be content relating to the Contest on the Nutella Facebook, Twitter and Instagram pages about the Finalists and World Nutella Day. Nutella fans from all over the world will have the opportunity, if eligible, to participate in a public vote to help the Sponsor select the Chief Nutella Ambassador. To participate in the public vote, an Eligible Voter may visit Nutelladay.com between November 16, 2020 and November 29, 2020 to cast his/her vote by clicking the “VOTE” button associated with the Entrant for whom he/she wishes to vote. Eligible Voters may also cast their votes by sending a Tweet with the hashtag displayed next to the Entrant on the Nutelladay.com website. There is a limit of up to five (5) votes per person/IP address per day on Nutelladay.com and one (1) vote per person/Twitter handle per day.

    When will the winner be selected?

    Upon the completion of the Campaign Period and the Public Vote, the Judges and Sponsor shall judge each of the Finalists, their Entries and their Social Media Campaigns based on the criteria established in the Official Rules. The judging shall represent a percentage of the final decision and the public vote shall represent a percentage of the final decision. The winner will be notified by email on or about December 7, 2020. The Winner will be announced on the Nutelladay.com website, www.Nutella.com, facebook.com/WorldNutellaDay, twitter.com/worldnutelladay, facebook.com/nutellausa, facebook.com/nutella, twitter.com/nutellausa, on or about January 11, 2020.

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